Any truly successful consumer product is more than just a good idea. A great product emerges from trends and opportunities in the market while balancing realities of manufacturing and scale. This course focuses on key strategies for bringing a product to market using lean strategies that reduce risk and increase market success, while providing an overview of manufacturing and product design. This course is ideal for entrepreneurs who are creating a physical product to market, but many of the lessons can be cross applied to digital products and software.
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