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build your business. learn from the best.

Recipes for Success is a free food business accelerator for existing and aspiring food entrepreneurs. Over the course of 10 weeks, you will have the opportunity to learn about establishing and running your food business. Join us on Monday evenings from 5:30 - 7:30, starting September 13 through November 15.

The first half of the program will focus on business basics. Topics will include:

  • Build Your Lean Canvas Business Model

  • Product Costing and Calculating Potential Revenue

  • Understanding Your Customer

  • Market Research and Your Special Sauce

  • Lean Validation

The second half of the program will be a series of panels

featuring local subject matter experts who will discuss:

  • Food Health & Safety

  • Branding & Marketing

  • Supply Chain Management

  • Strategic Partnerships & Scalability

  • Leveraging Local & Heritage Resources

  • Agritourism, Markets, & Food Festivals

  • Local, Regional, & National Distribution

Featured panelists include local food ecosystem names like Pivot Produce and Heirloom Farmers Markets as well as representatives from Tucson City of Gastronomy and Visit Tucson. 

At the end of the program, there will be a Demo Day when members of the cohort will have the opportunity to share their products with key members of the Tucson food ecosystem. Upon completing this course, you'll have the skills and knowledge to develop a lean business plan, manage upstream and downstream in your supply chain, navigate distribution on the local and national scale, and more. 

Recipes for Success is funded by a grant from the USDA so it's available at no cost to participants. However, there will be an application process to ensure that participants are prepared for the program. 

Key dates:

  • Applications open August 4

  • Info session August 11

  • Applications close August 20

  • Applicants notified September 1

  • Program starts September 13


Website Launchbox

Only 14% of regional agricultural producers and value-added food entrepreneurs have a modern eCommerce website set up.  Building your online presence and also creating opportunities for direct-to-consumer purchases can help increase revenues and improve your business. However, developing, launching and maintaining a website can be intimidating for many entrepreneurs.  ​

As part of this program, supported by the USDA, our partners at BRINK Media will be building 30 free websites for food-related businesses. Our team will walk you through the whole process and provide you with training to successfully maintain the site. 


Virtual Tour of Gastronomy

As part of the current project, we will be creating an online platform that connects consumers with local food producers.  

This user-friendly site, will leverage marketing dollars and drive traffic to producers sites. Consumers will have a one-stop-shop to access local products.

In future years, we would like to see this platform continue to grow into an interactive  "Virtual Regional Gastronomy Trail" to encourage not only sales, but also stimulate tourism. 

OUr Partners

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University of Arizona Department of Agricultural Education, Technology and Innovation 

If you would like to contact the project team,

please email Channing Stirrat at 

Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant GRANT13114986. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.