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build your business.
learn from the best.

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Recipes for Success is a free food business accelerator for existing and aspiring food entrepreneurs who have a food product or beverage they want to sell. Over the course of 10 weeks, you will have the opportunity to learn about establishing and running your food business.

The first half of the program will focus on business basics. Topics will include:

  • Build Your Lean Canvas Business Model

  • Product Costing and Calculating Potential Revenue

  • Understanding Your Customer

  • Market Research and Your Special Sauce

  • Lean Validation

The second half of the program will be a series of panels featuring local subject matter experts who will discuss:

  • Food Health & Safety

  • Food Science & Labeling

  • Branding & Marketing

  • Strategic Partnerships & Scalability

  • Supply Chain Management

  • Leveraging Local & Heritage Resources

  • Agritourism, Markets, & Food Festivals

  • Local, Regional, & National Distribution

Featured panelists for the Spring 2022 cohort included local food ecosystem names like Barrio Bread, Pivot Produce, and Heirloom Farmers Markets as well as representatives from Tucson City of Gastronomy and Visit Tucson. 

At the end of the program, participants will showcase their businesses and share their products during a Demo Day with key members of the Tucson food ecosystem. Upon completing this course, you can expect to have the knowledge needed to launch your business and finish your lean business plan, understand your startup or scaling costs, manage your supply chain, navigate distribution on the local and national scale, and more. 


Recipes for Success is funded by a grant from the USDA so it's available at no cost to selected participants. As such, there are a limited number of seats in this cohort. We encourage you to fill out the application thoughtfully and completely as we will use the application process to ensure you are the right fit for the program. 

We are planning to hold Recipes for Success in person at the Startup Tucson offices in Downtown Tucson and we will follow CDC and Arizona government guidelines for COVID-19. We ask participants to wear masks when in our facilities, and also provide proof of vaccination or provide a negative COVID test before entering the building. We strongly encourage vaccination for all members of our community, as vaccination protects the vast majority of recipients from severe infection and transmission of the coronavirus, including the variants identified to date. Vaccines are available free of charge from the UA, more info here.

For more information email

Fall semester will be held from September 12-November 17 on Monday nights from 5:00pm-7:00pm. Applications will open July 20, 2022. 

Food Accelerator Success Stories

Ideal for: value-added food products & beverages

Ideal for: anyone selling something food-related through eCommerce (e.g. growers, value-added and beverage producers, food experiences, etc.)

Ideal for: anyone selling something food-related (e.g. growers, value-added and beverage producers, food experiences, etc.)


Website Launchbox

Only 14% of regional agricultural producers and value-added food entrepreneurs have a modern eCommerce website set up. Building your online presence and also creating opportunities for direct-to-consumer purchases can help increase revenues and improve your business. However, developing, launching and maintaining a website can be intimidating for many entrepreneurs.  ​

As part of this program, supported by the USDA, we are building 30 free websites for food-related businesses. Our team will walk you through the whole process and provide you with training to successfully maintain the site. 


Virtual Tour of Gastronomy

As part of the current project, we will be creating an online platform that connects consumers with local food producers.  

This user-friendly site will leverage marketing dollars and drive traffic to producers sites. Consumers will have a one-stop-shop to access local products.

In future years, we would like to see this platform continue to grow into an interactive "Virtual Regional Tour of Gastronomy" to encourage not only sales, but also stimulate tourism. 

OUr Partners

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University of Arizona Department of Agricultural Education, Technology and Innovation 

If you would like to contact the project team,

please email Liz Pocock at 

Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant GRANT13114986. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.