Startup Tucson
Video Library
At-a-Glance
Startup 101 is our introductory workshop — the perfect starting point for anyone with a new product, service, or idea, or for existing founders looking to pivot or refresh the basics.
You’ll learn how to use lean startup tools like the Lean Canvas to reduce risk, test assumptions, and set a foundation for success.
You’ll also be introduced to the Startup Tucson team, local resources, and pathways to take your next step in entrepreneurship.
STAGE:
Idea / Concept / Early Exploration
FORMAT:
One-Time Workshop
DURATION:
2 Hours
COST:
$10 (Full Value $100)
START DATE:
Monthly
ENROLLMENT
Self-Registration Online Monthly
STATUS:
Open
What You'll Learn
Startup 101 helps you explore and evaluate your business idea through hands-on tools, peer feedback, and startup-ready resources.
You’ll walk away with a clear understanding of how to evaluate your concept, audience, and market and with next steps — whether that’s launching, refining, or joining another Startup Tucson program.
Key Outcomes:
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Learn the Lean Startup framework and how to apply it to your idea
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Create your first Lean Canvas business model
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Answer the 5 Key Questions every entrepreneur should ask:
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Are you solving a real problem for a real customer?
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Who is your ideal customer?
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What makes you different or competitive in your market?
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How are you going to make money?
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How do you know this will all work?
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Practice your elevator pitch and get real-time feedback
“This was really lovely! I wish I had taken this workshop months ago--I learned key aspects for next steps.” – Jen K.
This Program is Perfect For
Startup 101 is designed for first-time founders, creatives, and early explorers who want to turn their ideas into actionable plans.
You’ll fit right in if you:
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Have a business idea, side project, or creative concept to explore
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Are curious about entrepreneurship but unsure where to start
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Want to test ideas before investing too much time or money
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Value hands-on learning and practical tools
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Are looking to connect with Tucson’s entrepreneurial community
Not sure if this is the right fit?
Our mentors and team specialize in supporting creative and innovative ventures. If your business is more traditional, we’ll connect you with one of our partners who can better support your goals.
“Very helpful information and just the perfect amount for the beginning. Thank you so much!!” – Monica M.
What to Expect
Startup 101 is an energetic, beginner-friendly introduction to entrepreneurship that combines practical tools, discussion, and feedback.
Agenda Overview:
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Welcome to Startup Tucson – Meet the team and community resources.
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Intro to Lean Startup & the Lean Canvas – Learn to map your idea on one page.
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Answer 5 Key Questions – Explore your customer, problem, and value.
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Pitch Practice – Share your 1-minute pitch and receive lightning feedback.
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Wrap Up & Next Steps – Discover where to go next in the Learn–Build–Grow Pipeline.
Entrepreneurs can attend once for an info session, return for a tune-up, or come back multiple times to refine their idea as it evolves.
“The content was very well organized and all led up to the exercise of doing and practicing an actual pitch based on the content. Love courses like this as it a true hands on way to test knowledge and understanding versus just doing multiple choice.” – Matthew S.
Next Steps
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Register for the next session
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Attend Startup 101 and complete your Lean Canvas
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Continue your journey with the Founder's Network or BUILD Mode
“Very informational, from steps to starting the business, help with the business plan, meeting other startup entrepreneurs in Tucson and hearing their fabulous ideas. I am super stoked to join this group in launching our business.” – Stephanie H.