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Startup 101

Ready to get started?

Our FREE 101 class is your next step!

About this Program:

Startup 101 is our free introductory course and the perfect starting point to get going with a new product, service or idea or jumpstart your current business! You'll learn about using lean methods to reduce risk and increase success in your entrepreneurial journey. We'll also introduce you to Startup Tucson and share how our organization supports entrepreneurs in Southern Arizona.


Startup 101 is free to entrepreneurs in Pima, Pinal, Cochise, and Santa Cruz counties, thanks to our partnership with Local First and the AZ Navigator Program.

what's on the agenda?

Part 1: Intro to the Lean Canvas & Lean Tools

Learn how you can use the Lean Business Model Canvas to map out the basics of your business and get your idea down on paper. 

We'll introduce tools and resources to help answer 5 big questions we think anyone should be asking themselves as they start or grow a business.

Topics include:

  • Customer Discovery

  • Market Research

  • Unique Value Propositions

  • and more!

Part 2: Pitching Your Business Idea & Connecting with Peers

Each participant will give a short elevator pitch about their business.

You'll then receive feedback on your pitch from your peers and our team.

"I felt engaged and part of the group, that was very helpful." - Maria C.

why should I attend?
Whether you are early on and just tinkering with an idea or already in business and want to explore a pivot or refresh on the basics, this workshop will introduce tools and resources you can use no matter where you are on your entrepreneurial journey. 

This workshop is particularly helpful for those new to Startup Tucson and looking for general information on how to get started in all of Startup Tucson's programs. 
After completing the Startup 101 course, you'll be invited to join our free membership programMembership benefits include:
  • One-one-one coaching support
  • Program and event reco​mmendations
  • Partner referrals
  • Access to subject matter experts and mentors
  • Discounts, and more -- all for FREE!

"It was excellent, taught me a lot and was explained in a way that was easy to understand." - Linda S.

ready to get started?
We're excited to meet you! Please take a moment to fill out the Interest Form below and we'll send you next steps via email. We typically respond to Interest Form submissions each Tuesday and Friday. Next steps will include:
  • Completing an intake survey (with thanks in advance as this helps us make this program FREE!)
  • ​Confirming which upcoming date you'd like to attend (see below)

Upcoming startup 101 dates

December 12th, 3-5pm

January 16th, 3-5pm

February 20th, 3-5pm

March 19th, 3-5pm

All courses will meet virtually on Zoom.

See our Events Calendar for other upcoming programs and dates.

Hold on. Why is this free? What's the catch? 

We knew you were smart. But don't worry it just costs your time. About 30 minutes a year. 

As an economic development nonprofit, we rely on grants and funding that require annual reporting on the economic impact of the work that we do. That means that we need your help. As a participant in 101, you will automatically be enrolled in our AZ Navigator Program.


A couple times a year we will ask you to complete a survey that helps us measure our impact in economic terms. Your data is de-identified for reporting and secure. Completing these surveys allows you to stay active in the Member Network and retain access to all these great benefits! 

We appreciate your part in helping us to measure and track the role of entrepreneurship in our community’s economic vitality. 

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