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La Luna Coyote - Where the Sonoran Desert Meets Serenity in Handmade Jewelry and Home Decor

Ana from La Luna Coyote was nominated by the community and selected as one of the 2021 winners of the IdeaFunding Resiliency Award. The Resiliency award was new to IdeaFunding in 2021 to recognize and celebrate the exceptional innovation, creativity, and grit that our small businesses have displayed this year in the face of extraordinary challenges. La Luna Coyote is a local business that sells handmade mixed media jewelry and home decor that contribute calm and serenity wherever they’re found. We had the chance to talk about what resilience looked like for her this last year-- read more below.

Q: Describe your company. What’s your product and what problem are you solving for your customers?

A: My name is Ana (On-nuh) I am an artist who specializes in mixed media home décor and jewelry. Within my designs, you will detect my fascination for the Sonoran Desert, and images of cultural and spiritual themes that are unique to the Southwest. My favorite creations as of late, consist of alcohol ink, metallic plaster, and resin. My passion for creating home decor accessories stems from my desire to create spaces in my home that bring me closer to my spirituality. I have focused on composing art that will influence the energy of any room by contributing moments of guided imagination and calming serenity.

Q: Congratulations on winning the IdeaFunding Resiliency Award! What are your next steps? How will this money help you achieve your goals?

A: One of the next steps for La Luna Coyote is to create a section on the website for custom resin molds for other artists. The money won will go directly to funding the supplies needed for that.

Q: What was one thing you learned this year that helped you stay resilient through the pandemic and everything that was happening?

A: Trust the process! I realized that I had been dedicated to every company I’ve ever worked for, and when the time came to do that for myself, it was scary. I did it anyway and I’m grateful everyday.

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